Hey there! How about we team up to create a brand new line of socks? Over here, we'll guide you through the entire process step-by-step.

Let's get started!

The first step to creating a sock brand is to brainstorm and come up with a unique concept. This can involve figuring out what kind of materials you want to use, what colors you want to incorporate, and what kind of styles you want to create.

Once you have a general idea of what you want your brand to look like, it's time to start working on the design. This involves creating sketches of your sock designs, as well as doing some research on what other sock brands are doing.

​Let's get started on creating your brand new sock line today!

STEP 01

CHOOSE OVERALL BRAND STYLE/LANGUAGE, STATEMENT + COMPETITION SPACE
“MODERN, CLASSIC, FUN, FASHION-FORWARD ETC.”

Let's start gathering some material about California. Let's create a small mood board and invite some sources of inspiration.

STEP 02

Design, Language

Great job! Now, let's think about the tone, color, and identity that best represent your brand. Once we've decided on these, we'll be ready to move on to the next step - market research.

Let's do a little research on other sock and clothing brands in the market, their websites, languages, characters, and communication styles.

Shall we find a name that combines comfort and coolness?

COMFY + COOL = COMYFOOL

STEP 03

Branding Process

Now, let's move on to our favorite stage of colors, typography, and packaging. Are you ready?

MODERN + CALIFORNIA

Blue tones - ''California'' sky & ocean + calming and ''cool

​Orange highlights - ''sunset'' Orange County OC' flamboyant + warm + sporty/energetic + retro

STEP 04

User Persona

Creating personas for a brand is a crucial issue. As ZT 1 Projects, we paid attention to the following while creating personas for such a brand: We formed a group consisting of people interested in fashion, photography, artistic events, travel enthusiasts, and those who are ambitious in terms of creativity.

LET'S MAKE A WEBSITE TOGETHER