Founded in 2017 by renowned stylist Marzia Bellotti and Maurizio Purificato, co-founder of luxury Milan-based multibrand store Antonia, Khrisjoy is a luxury outerwear brand. After years spent in the fashion industry as a stylist for major publications, Marzia Bellotti chose a key winter staple - the down-filled puffer jacket - to introduce her new project, now known as Puff Khris Iconic. She decided to fuse her experience, know-how and eclectic personal style into something that she felt was missing from the market and was eager to wear herself.